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11 Feb, 2025

5 Simple Technical SEO Fixes to Rank Higher on Google

Why Technical SEO is Essential for Higher Rankings

Technical SEO is a crucial yet often overlooked aspect of search engine optimisation. Unlike on-page SEO, which focuses on content, or off-page SEO, which revolves around backlinks, technical SEO ensures that search engines can efficiently crawl, index, and rank your site. Even the most well-crafted content won’t rank well if your site has technical issues.

In this article, we’ll explore five simple technical SEO fixes that can significantly boost your rankings on Google UK. By improving website speed, optimising mobile-friendliness, fixing broken links, ensuring proper indexing, and refining Core Web Vitals, you can achieve better SEO performance in 2025 and beyond.

For a deeper dive into how site speed and mobile optimisation impact SEO rankings, check out this detailed guide.

1. Improve Website Speed and Performance

Why Speed Matters for SEO

Website speed is a confirmed Google ranking factor, and slow-loading sites lead to higher bounce rates and lower conversions. According to Google, 53% of users abandon a site if it takes more than 3 seconds to load. A slow site means fewer page views, lower engagement, and ultimately, worse SEO performance.

How to Check Your Website Speed

Use these free tools to analyse site speed:

  • Google PageSpeed Insights – Evaluates mobile and desktop loading times.
  • GTmetrix – Provides detailed performance insights.
  • Lighthouse – Measures Core Web Vitals and SEO Performance.

Ways to Improve Website Speed

  • Optimise images – Use compressed formats like WebP.
  • Enable browser caching – Stores static resources locally for faster loading.
  • Reduce HTTP requests – Minimise unnecessary scripts and plugins.
  • Use a CDN (Content Delivery Network) – Distribute content globally for faster delivery.

For a comprehensive look at site speed and mobile optimisation, visit this article.

2. Optimise for Mobile-Friendliness

Why Mobile Optimisation is Crucial

With Google’s mobile-first indexing, your site’s mobile version is what Google prioritises for ranking. If your website isn’t mobile-friendly, you risk losing traffic and rankings.

How to Check Mobile Usability

Use Google’s Mobile-Friendly Test to analyse how your website performs on mobile devices.

Steps to Improve Mobile User Experience

  • Ensure responsive design – Your site should adapt to all screen sizes.
  • Optimise fonts and buttons – Make text readable and buttons easy to click.
  • Use AMP (Accelerated Mobile Pages) – Speeds up content loading on mobile.

For insights into B2B SEO strategies in the UK, check out this in-depth guide.

3. Fix Broken Links and Improve Site Structure

Why Broken Links Hurt SEO

Broken links lead to poor user experience and wasted crawl budget. When search engines encounter too many broken links, they might crawl fewer of your pages, leading to lower rankings.

How to Find and Fix Broken Links

  • Use Google Search Console to check for 404 errors.
  • Run a site audit with Screaming Frog.
  • Replace broken links with relevant internal or external links.

Improve Site Structure

  • Use a logical URL structure – Keep URLs short and descriptive.
  • Implement breadcrumbs – This helps users navigate your site easily.
  • Reduce orphan pages – Ensure all pages are linked from somewhere.

4. Implement Proper Indexing and Crawling

What is Indexing and Crawling?

Google’s bots crawl your site to understand and index your content. If your pages are not indexed, they won’t appear in search results.

How to Check Indexing Issues

  • Google Search Console > Coverage Report – Shows indexed and non-indexed pages.
  • Use the "site:" search operator – Example: site:yourwebsite.com to see indexed pages.

Best Practices for Indexing and Crawling

  • Submit an XML sitemap – Helps search engines discover pages.
  • Use Robots.txt wisely – Don’t block important pages from being crawled.
  • Avoid excessive no-index tags – Ensure important pages are indexable.

For a more detailed look at optimising website structure, read this guide.

5. Optimise Core Web Vitals for Better Rankings

What Are Core Web Vitals?

Core Web Vitals are user experience metrics that impact rankings. Google evaluates three key aspects:

  • Largest Contentful Paint (LCP) – How fast the main content loads.
  • First Input Delay (FID) – How quickly a page becomes interactive.
  • Cumulative Layout Shift (CLS) – Measures visual stability.

How to Measure Core Web Vitals

Use Google Search Console or Lighthouse to check your scores.

How to Improve Core Web Vitals

  • Reduce server response times – Use faster hosting.
  • Optimise JavaScript execution – Minimise unused scripts.
  • Set proper dimensions for images and ads – Prevents layout shifts.

Frequently Asked Questions (FAQs)

1. What is the fastest way to improve technical SEO?

Optimising site speed and fixing broken links are the quickest ways to boost rankings.

2. How often should I check my site for technical SEO issues?

Perform an SEO audit every month to identify and resolve issues.

3. Can I fix technical SEO without coding knowledge?

Yes! Many SEO tools and plugins make fixing issues without technical expertise easy.

4. Does technical SEO matter for small websites?

Absolutely! Even small sites benefit from faster load times and proper indexing.

5. How does structured data impact rankings?

Structured data enhances rich snippets, making your site more visible in search results.

6. What are the best free tools for technical SEO?

Google Search Console, PageSpeed Insights, Screaming Frog, and Ahrefs Webmaster Tools.

Conclusion: Take Action to Improve Your SEO Rankings

Technical SEO plays a vital role in Google’s ranking algorithm. You can increase your website's visibility and organic traffic by improving website speed, optimising mobile usability, fixing broken links, ensuring proper indexing, and refining Core Web Vitals.

For more SEO strategies tailored to the UK market, check out this B2B SEO guide.