From Zero to Hero: How JK Foods Nailed Their SEO Strategy

Introduction

In today’s competitive B2B digital landscape, SEO is no longer optional—it's a necessity. JK Foods, one of the UK's leading Asian food distributors, struggled with low search engine rankings, poor website traffic, and minimal brand visibility.

By implementing a data-driven SEO strategy, they achieved:

✔️ 300% increase in organic website traffic
✔️ 200% growth in inbound leads from search engines
✔️ 50+ high-authority backlinks from industry websites
✔️ Top 3 rankings for key industry keywords
✔️ 400% boost in local search visibility

This case study explores how JK Foods transformed its SEO strategy to achieve these outstanding results.

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1. The Starting Point: JK Foods’ SEO Challenges

Before revamping their SEO approach, JK Foods faced several problems:

❌ Poor keyword rankings – Their website was buried deep in search results.
❌ Low organic traffic – Heavy reliance on paid ads instead of organic leads.
❌ Weak local SEO – Struggled to appear in Google Maps searches for relevant queries.
❌ Technical SEO issues – Slow site speed, broken links, and poor mobile optimisation.

Without a clear SEO strategy, their website was failing to attract high-quality B2B customers.

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2. Defining the SEO Goals and Strategy

To improve search rankings and brand visibility, JK Foods outlined three main objectives:

✔️ Increase organic traffic by targeting high-value industry keywords.
✔️ Boost local SEO rankings to attract UK-based B2B buyers.
✔️ Improve technical SEO to enhance user experience and Google rankings.

Their SEO roadmap focused on content optimisation, technical improvements, and high-quality link-building.

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3. Keyword Research and Content Optimisation

A strong SEO strategy begins with effective keyword research. JK Foods:

🔍 Identified high-intent keywords using Google Keyword Planner and SEMrush.
🔍 Targeted long-tail keywords like “Asian food wholesale UK” to attract niche B2B buyers.
🔍 Optimised product pages, blog content, and category pages with SEO-friendly keywords.
🔍 Created high-value blog posts such as “Best Ingredients for Authentic Asian Cooking” to drive organic traffic.

This content-focused strategy positioned JK Foods as an authority in the industry, improving search engine rankings and lead generation.

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4. Technical SEO Enhancements

JK Foods addressed technical SEO issues to improve their website’s search performance:

✅ Site speed optimisation – Reduced load time by compressing images and enabling lazy loading.
✅ Mobile-friendliness – Ensured the site was fully responsive on all devices.
✅ Fixed broken links – Implemented 301 redirects and removed outdated content.
✅ Structured data implementation – Used schema markup for better Google visibility.

These technical improvements helped increase dwell time, reduce bounce rates, and boost search rankings.

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5. Key Achievements

🚀 300% increase in organic traffic from Google searches.
🚀 200% increase in inbound B2B leads through SEO-optimised landing pages.
🚀 50+ high-authority backlinks from food industry websites and influencers.
🚀 Top 3 Google rankings for competitive keywords like “Asian food wholesale UK.”
🚀 400% boost in local search visibility, leading to more in-store customers.

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Conclusion

JK Foods' SEO transformation showcases the power of technical SEO, content marketing, and strategic link-building.

Key Takeaways for UK B2B Businesses:

✅ Invest in long-term SEO strategies for sustainable growth.
✅ Prioritise mobile-friendliness and site speed for better user experience.
✅ Build high-quality backlinks to improve domain authority.
✅ Optimise for local SEO to attract regional customers.
✅ Use data-driven insights to refine SEO efforts continuously.

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